The client requested a design that would modernize an older building while maintaining a sense of the era in which it was built (1930’s). Named after President Roosevelt, this project harbours intrigue and hints at the irony of Roosevelt’s lifestyle which is often described as mundane in comparison to his counterparts. As such the Branding takes on it’s own identity - that of a corrupted President. The branding reflects a playful sense of debauchery where guests are invited to leave their inhibitions at the door.
